Santiago Phoenix

Creative Strategist & Direct Response Copywriter

Worked with 400+ brands. 6 years of ads agency experience. $50M+ generated for clients.

Results

$1M/Month Ad Spend

I led the creative team behind a $7M launch for Pedro Adao, a 10-time ClickFunnels 2 Comma Club Winner. I wrote all the ads, video scripts, emails, and funnels; while collaborating with media buyers and leading the ad production team. An in-depth analysis of the campaign can be seen here.

486 backers and $203,957 in DTC Sales

I wrote all the copy, emails, and briefs behind this Kickstarter campaign. The product was fully funded in less than 2 minutes, and reached 500% of sales targets after 24 hours.

From $0.5M to $26M in One Year (DTC)

I wrote the copy behind scaling Family Gifts Co from $0.5M to $26M in one year. The case was featured by Facebook, and proof of results can be seen here and here.

5,414 Clients Acquired With Cold Meta Ads

I led the creative team that helped Darius Lukas scale an AI product from $0 to $300K+ in 90 days. My role included writing the copy, optimizing the funnel, collaborating with media buyers, and managing 2 designers, 1 video editor, and 1 copywriter.

Portfolio

Video Ads

AverrAglow. 8 Figure Skincare Brand.

Complement. Grew From $1.5M to $5M in Less Than a Year.

Pet Brand. Generated $3.3M In 6 Months.

DTC Tech. Added 800K In 12 Months.

7-Figure Gym Apparel Brand.

Prenatals. 900% Ad Spend Increase.

Inc 500 Supplement Company.

7-Figure Apparel Brand

Subscription Revenue From $50K to $150K

DTC Brand, From $45K/Month to $290K/Month

Direct Response Copywriting

Projects Where I've Owned End-To-End Growth

• SLO Funnel - Grew from $0 to $300k in 90 days. We acquired 5,414 customers with cold Facebook ads funnels. I was the Fractional CMO, leading strategy, creative production, offer creation, high-ticket ascension, and CRO.

• DTC Brand - Grew from $1.5M to $5M in less than a year. I was the copywriter and creative strategist in charge of messaging, ads copy and CRO.

• B2B Services - We built a $107M pipeline for mergers & acquisitions through "Lunch & Learn" events in the US. I led the outbound team, Go High Level automations, and omnichannel strategy.

• Book Funnel - Made $50K in the first 30 days, with a low-ticket funnel on cold traffic. I was the Junior Growth Marketer, in charge of strategy, funnels, copy and ads.

I've also led the creative team behind $145M+ in sales at Embodied Marketing.

Certified In AI-Powered Creative Strategy

AI workflows to maximize creative production, win rate, and data analysis. Ad Creative Academy is the world’s first certification program that bridges the gap between traditional creative strategy and AI-powered innovation. Teachers include Seth Godin, Mirella Crespi, and Ex-Meta Strategists.

Connect with me on LinkedIn

See more results & testimonials here.